I’m Lauren Bayne. And I eat-sleep-breathe the parent demographic. My passion for family-friendly creative began soon after I became a mom and noticed how quickly my relationship with brands had changed now that I had offspring.

So much so, that after graduating from UT/Austin and spending 20 years in the advertising industry as a copywriter, creative recruiter and entrepreneur, working on brands such as Southwest Airlines, AT&T, Pennzoil, Chili’s, United Healthcare & Four Seasons Residences; I set forth on a creative mission to specialize in advertising to families.

For the last 4 years, I've put my passion and expertise into creating multi-media content for brands and agencies targeting families such as, SmartyPants Vitamins, Dell Children's Medical Center, Smile Doctors Braces, M.I.L.K. (Moms I'd Like to Know) and Deep Eddy Vodka, and more. I enjoy leveraging my extended partner network to provide clients creative branding, strategy, brand activations, content creation and production, as well as digital influencer programs.


2018 - Emcee Women's Symphony League Red Haute Event - Austin, TX

2017 - Panelist SXSW, Families at Music Festivals - Austin, TX

2016 - Speaker Mom 2.0 Summit, Manifesting your Destiny, an interview with Lauren Bayne and DryBar Founder, Alli Webb - Dana Point, CA

2016 - Emcee Women's Symphony League Red Haute Event - Austin, TX

2015 - Co-Emcee Citibank VISA Holiday Event - Austin, TX

2014 - Co-Emcee MomCom Conference - Austin, TX

2013 - Co-Emcee MomCom Conference - Austin, TX