I eat-sleep-breathe the parent demographic. My passion for family-focused creative began soon after I became a mom and noticed how quickly my relationship with brands had changed now that I had offspring.


So much so, that after spending 20 years in the advertising industry as a copywriter, creative recruiter and entrepreneur, working on brands such as Pennzoil, Chili’s, AT&T, United Healthcare, Macaroni Grill & Southwest Airlines; I set forth on a creative mission to specialize in advertising to families.

For the last 3 years, I've put my passion and expertise into writing multi-media executions for SmartyPants Vitamins, Dell Children's Medical Center, Smile Doctors Braces, M.I.L.K. (Moms I'd Like to Know) and Deep Eddy Vodka. I enjoy leveraging my extended partner network to provide clients creative branding, strategy, brand activations, content creation and production, as well as digital influencer programs.

I believe whole-heartedly that when you become a parent, everything changes. Especially the way you shop. From cars, to clothes, to groceries, to even the vacations you take; parenthood is a record scratcher that affects our purchases, our decisions and our souls.


2018 - Emcee Women's Symphony League Red Haute Event - Austin, TX

2017 - Panelist SXSW, Families at Music Festivals - Austin, TX

2016 - Speaker Mom 2.0 Summit, Redefining Motherhood - Dana Point, CA

2016 - Emcee Women's Symphony League Red Haute Event - Austin, TX

2015 - Co-Emcee Citibank VISA Holiday Event - Austin, TX

2014 - Co-Emcee MomCom Conference - Austin, TX

2013 - Co-Emcee MomCom Conference - Austin, TX