Firemans light

Brand Messaging Development, Copywriting, Strategy Collaboration, OOH, Digital, Print, Video Production, Client Partnership, Creative Production, Talent Resourcing

San Francisco creative syndicate, Partners in Crime, needed a, “boots on the ground” creative partner in Texas for the launch of Firemans Light, so I strapped on my Tecovas and got busy. We worked collaboratively with the amazing team at Real Ale Brewing to uncover a unique brand positioning that celebrated their entry into the light beer category, while not compromising their craft brew heritage. Their affinity to introduce light beer drinkers to a “better-for-you” beer, and also offer their craft loyalists a more sessionable option, resulted in The Light Beer for All Y’all. We then created a multi-media campaign that launches mid-July, 2019, so stay tuned for the rest of the goods here. Cheers!


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