Video Content

SmartyPants wanted to wish awesome Dads who are EVERYTHING to their kids a Happy Father's Day. So we helped them do that. This spot introduced Men’s Complete in a heart-felt, emotional way while also announcing their launch in Target stores. Thanks to the super-talented David Hamburger for rearranging “Jolly Good Fellow” into a tear-jerker perfect song to accompany our story.

Creative Director/Writer: Lauren Bayne

Director: Gina Grande

Director of Photography: Chase Chesnutt

Executive Producer: Roka Music

Post Producer: Julie Anderson

Editor: Britt Zanetis

Motion Graphics: Penelope Nederlander

Original Music 'Jolly Good Fellow': David Hamburger