Video Content

SmartyPants Vitamins wanted to let consumers know how their premium nutrients would benefit everyday life. So we created the following campaign to illustrate how even the smartest people can #SmartLapse from time to time and that if you're having an off day, SmartyPants Vitamins will help ensure you have all you the nutritional support you need to recover and be on your way.

Creative Director/Writer: Lauren Bayne

Creative Director/Art Director: Robert Lin

Director: Gina Grande

Director of Photography: Chase Chesnutt

Executive Producer: Roka Music

Post Producer: Julie Anderson

Editor: Britt Zanetis