Branding, Website, OOH, In-Store Posters, Video Content
Smile Doctors, a growing network of orthodontic clinics, was looking to launch their brand, focusing on their unique, in-clinic experience which results in beautiful, confident smiles. I was contracted by ad agency, Archer Malmo, to create a new brand voice, web/advertising copy, and marketing campaign that would showcase what a Smile Doctors experience is all about. The result was a youthful pop art inspired brand with humorous, cheery messaging that evokes a sense of happiness while highlighting their enjoyable and unique patient experience.
Executive Creative Director: Matt Rand
Creative Director/Writer: Lauren Bayne
ACD/Art Director: Cat Trevino